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Active sales vs Smart Sales: Practice effective implementation of CRM systems

Customer Relationship Management - a conception and business strategy, the core of which is the "customer-centric" approach. CRM - a system, which increases sales, optimizes marketing and improves customer service. In CRM stores all the information about customers, history of relationship with them. The system can analyze any data and display the information in the reports and dashboards.


CRM system allows you to attract customers, retain and develop a relationship with them to increase sales, provide after-sales technical support. To automate the sales, marketing and customer service, CRM system contains the following modules: sales, marketing and service management.


Processes automation in marketing can effectively conduct certain marketing campaigns, analyze investments spent on attraction of each client. CRM sales tools enable you to handle leads (interests), identify them in the possible deal, qualify and evaluate clients, create sales cycles, build sales funnel and analyze them. Service functions in CRM can provide quality service to every customer, and build customer loyalty system designed to generate additional sales.
 

CRM module is present in all modern ERP systems. If the company has implemented or planned to implement ERP - it is advisable to consider, first of all, exactly this module.
 

This comprehensive implementation will save time and money.
 

To get more information about the module, do not hesitate to call +38 (044) 581-59-33, or click here