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Microsoft Dynamics CRM

What is CRM?


Acronym CRM stands for Customer Relationship Management, or "customer relationship management." CRM – a strategy aimed at increasing profitability and improving customer satisfaction. According to a customer-centered strategy for business is the customer needs around that need to be focused all the forces and processes of the company.
CRM-strategy must permeate all areas of the company - from front office staff is polite and attentive to current and potential customers, ending the production and accounting professionals.
CRM-system - it is a corporate information system, which helps companies implement a customer-oriented strategy. This occurs by combining all the information about clients, the automation of customer-related business processes and provide tools to analyze customer data, including marketing, sales and service.
A customer-oriented business strategy, supported by modern CRM-system-known manufacturer, has a positive effect on the investment attractiveness of commercial companies. Sometimes it works and implemented CRM-system – a prerequisite of the company in some markets.

What is Microsoft Dynamics CRM?

Microsoft Dynamics ® CRM – a powerful tool for customer relationship management. It increases the productivity of employees inside and outside the organization and facilitates the interaction of sales, marketing and customer service with modern technology, integrated into a single environment.

Key results of the use of Microsoft Dynamics CRM:


  • reducing the cost of attracting new customers, high quality marketing data and the ability to analyze return on marketing investment;
  • reduction cycle and cost of sales, sales management funnel, increasing the number of closed deals;
  • increased sales to existing customers, reducing the cost of customer service, increase customer satisfaction and loyalty.

Benefits of Microsoft Dynamics CRM for executives of companies:

  • CRM-integrated solution, including power management marketing, sales and customer service, covers the full spectrum of customer interactions;
  • powerful analytical capabilities, including the panel of key performance indicators to managers, providing the possibility of management control;
  • familiar and natural role user interface reduces training costs of employees;
  • warranty from the manufacturer to develop and support systems to protect investments in technology;
  • Lower total cost of ownership and rapid implementation of results provide a high return on investment.

Benefits of Microsoft Dynamics CRM for IT managers:

  • "Boxed" integration with Microsoft Office and other decisions of Microsoft, including the ability to work in Microsoft Outlook in offline mode;
  • simplicity and flexibility of business processes and objects in the system without programming;
  • the ability to quickly integrate with any legacy applications;
  • use industry-standard Microsoft technologies to support and administration;
  • modern architecture, providing the highest scalability, fault tolerance and security.



What companies need a CRM-strategy and CRM-system?


In any industry, even at very small businesses have customers  –  consumers, which should build relationships and manage the process of working with them. In the non-profit organizations play the role of consumers or members of parties, government can fulfill the role of the consumer population, commercial companies or other government agencies. We can therefore say that in one form or another customer relationship management to any company or organization.


The objectives of building customer-centric strategy and implementation of CRM-systems are often the conquest of the market, increasing profitability, reducing the cost of attracting and retaining customers, reducing the cost of sales (cost of sale) and services (cost of service), reducing customer churn, increase staff efficiency, reduce operating expenses and others.