CRM system –is a system of customer relationship management to automate business processes in the company: sales and marketing, as well as manage and improve customer service.
System allows to the marketing department be able to manage the following processes:
• check sources when referring customers to the company;
• analysis of the effectiveness of sources of advertising;
• customer segmentation by selected characteristics, the choice of the target audience for an effective marketing exposure;
• planning of marketing campaigns, training and advertising campaigns;
• organization and conduct of personalized e-mailing or promotional information to different groups of customers;
• formation of lists with respect to customer segments, obtaining analytical and activities;
• preparation, execution and processing of electronic questionnaires (surveys);
• conducting surveys on the phone; conducting telemarketing (outgoing calls) of different groups of customers with the registration of the contacts, contact planning for the future;
• analysis conducted and planned advertising campaigns.
In sales, with the help of CRM – system, you can:
• treatment of leads;
• identification of opportunities;
• distribution, running business processes;
• qualification of potential customers and their evaluation;
• build sales cycles and sales funnel, analyze the data for each client.
Service module in the CRM system, solves the following tasks:
• warranty management, service products;
• control agreements and terms of service, removal from the service;
• registration questions about the use; configuration; defective products, standing on the service;
• incident management, assigning responsibility, monitoring closing analysis of the causes;
• using a knowledge base of the company in the preparation of responses;
• managing customer loyalty and additional sales.
Automated, using the CRM system, the processes in your company will allow you to attract potential new customers, retain existing ones, improve the quality of service your customers.
For more information on the decision as well as the introduction of the projects are here.
